There are a few things you need to do: start promoting your Facebook Page and posting to your Facebook Page. But before you do that, you need to make sure it’s setup correctly. One of the areas that I see a lot of businesses missing in the Facebook Page setup process is setting up their vanity url (or Facebook Page Username).
The Problem
First, let’s look at the problem. Here’s an example of a Facebook Page address before you claim your username.
Facebook.com/pages/Your-Business-Name/181041651064
Looks pretty terrible, doesn’t it?
Now, let’s look at a Facebook Vanity Url.
Facebook.com/YourBusinessName
As you can see, this is much easier to read.
Why is this so important?
Well, first of all, it will help with your Search Engine Optimization. Not only will Google be able to read it better, but also Facebook’s search. It’s also easier for your customers to type. And finally, it looks much better on print.
The Solution
This is actually one of the easiest and quick fixes you can do to boost the visibility of your Facebook Page. Check out the tutorial below to find out how you can claim your Facebook Vanity Url.
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